the buzz

coriviles checked in at Maoz "I just checked in at Maoz Restaurant on #Yelp and earned the Rookie badge! http://bit.ly/cp0gdP " 7 hours ago... from yelp

wendy_nyc tweeted Maoz "Small fire at Maoz Vegetarian on 40th St & 7th Ave?!" 1 day ago... from twitter

ESCADAmericasPR tweeted Maoz "Fire at Maoz on 40th street! Many unhappy hummus & falafel lovers who waited in line had to leave the scene." 1 day ago... from twitter

mtwstudios tweeted Maoz "Fire at Maoz Vegetarian, 7th Ave & 40th #nyc http://twitpic.com/29hgqr" target="_blank" rel=nofollow>http://twitpic.com/29hgqr http://twitpic.com/29hgot " 1 day ago... from twitter

traceyjohn tweeted Maoz "The fire is at Maoz. Sirens approaching but everything looks ok so far. Still not too much smoke." 1 day ago... from twitter

AtoEssandoh checked in at Maoz "I'm at Maoz Vegetarian (2047 Broadway, at 71st Street, New York). http://4sq.com/73R3lp " 2 days ago... from foursquare

samanthazipp checked in at Maoz "I'm at Maoz Vegetarian (200 W 40th St, at 7th Ave, New York). http://4sq.com/2ExTn1 " 2 days ago... from foursquare

xiaoyang_feng tweeted Maoz "I'm at Maoz and saw this"pita is a tip backwards"" 4 days ago... from twitter

CraigElimeliah tweeted Maoz "Huge roaches attack customers just now at @Maoz Vegetarian on 71st & Amsterdam. I immediately got a refund and hightailed out of there. #NYC" 4 days ago... from twitter

vaseckler tweeted Maoz "@microtony Been going to Maoz lately?" 5 days ago... from twitter

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So ... what do you think?

thrill or kill

The falafel joint enters a new age with high design and a DIY toppings bar.

In Short

This falafel spot is the first New York location of a European chain, but it won't be the last if the long lines of lunching nine to fivers are any indication. The decor is right out of '60s sci-fi: A spacey green and white pattern covers the tiny room, and exposed, round bulbs hang from the ceiling. A handful of counter seats accommodate the lucky few.The FoodThe line moves quickly thanks to the limited scope of the menu, which essentially boils down to one basic choice: Do you want your golden brown, abundantly spiced falafel accompanied by hummus and sauteed eggplant or not? Beyond that, diners customize their sandwich at an all-you-can-stuff toppings bar that includes flash-fried broccoli, sweet pickles, hearty tabouleh, pickled carrots, chunky beets and fresh tomatoes. Three choices of hot sauce add a fiery finish, and garlic mayo sweetens the deal on crisp, perfectly salted Belgian fries.